In 2011 the Rugby World Cup is held in New Zealand. This Art Box is a motivational present for the All Blacks players to encourage and support the team on the way to win the title in their home country. This box made out of cherry wood features two different mokos (traditional maori tattoos done by Rangi Kipa), that provide strength and determination. Inside the box lies a book summarizing 12 years of partnership between adidas and the All Blacks presenting overview pictures, comprehensive player statistics and all adidas and All Blacks campaigns. The individual All Blacks player number is printed on the official shirt fabric that we used for the book cover. Embedded in the upper part of this limited and personalized box is a headphone that is upholstered with the same fabric. The adidas and All Blacks logos are printed on both sides of the heaphone as well as laser-etched into the sides of the box.
A cooperation between The Art Box Collection and Paperlux.